Creative, considered thinking is in our DNA
The driving force behind Graphic Identity is our Creative Director and founder Phil Taylor. Phil gained his portfolio of skills working in and around the communications sector and he has held a wide range of design oriented positions since the mid-1980s. Phil started out as an apprentice draughtsman and then worked his way up through a number of roles including Computer Aided Design Engineer, Senior 3D Product Designer, Printed Circuit Board Developer and the prestigious role of Design Director for the world renowned private mobile radio designer and manufacturing company Fylde Micro Ltd.
The rest of our team includes our software engineer who brings with him the specialist, technical knowledge which helps us tap into the exact requirements of our client base. We also have a photographer who can capture those individualised images which are important for fulfilling the unique requirements of each and every customer. Last but not least, our proofreader and copywriter can provide the written content which gives our customers the assurance that their brand image conveys everything they wish to communicate to their clients, thus giving a clear indication of the high professionalism they adhere to.
The most important aspect of any project is coming up with the initial ideas which form the foundation of all business proposals. We can work with you to develop and streamline your initial concepts and thus help you to formulate a distinct and succinct marketing strategy to reach out to your customers.
Using your initial ideas, we will work with you to define a clear and effective method of communicating with your prospective and existing client base. We will take on board your target markets and then analyse and create the correct tools to reach out and grab their attention, leading to increased sales and profits.
From company brochures to website design, imaginative, well thought out graphic design is at the forefront of everything we do. A professional image and brand will give your customers confidence in your company’s ability to get the job done to a high standard which is something we continually strive for.
All our websites are built using responsive web design to ensure the user’s experience is optimised, whatever device or technology they are using to view the website. We incorporate key strategies and methods to increase traffic towards your site, giving you an edge over your competitors.
If you have solid, well thought-out branding as the foundation of your business, everything from your advertising and brochures through to online marketing and exhibitions will be far more effective. As an experienced and passionate team, we can help you get the very best out of your marketing by creating a brand platform that supports all of your current and future goals from day one.
With the rise of mobile and tablet browsing, it is important that your website design adapts to the device it is being viewed on. Our website designers use responsive design techniques to ensure that it looks good and performs on all devices. We use the latest front-end technology of HTML5 and CSS3. This ensures compatibility with the latest desktop, tablet or smartphone browsers, as well as legacy browsers.
Our designers and copywriter have many years' experience in the production of every kind of printed product and can offer the advice and expertise you need to make sure publications appeal to your target audience. We know that the beauty of any finished product relies upon getting countless tiny details just right and exactly what these details are, so we’ll help you make the right choice every time.
Our experienced illustrator has over 30 years’ experience working in the mobile communications sector and is able to create clear and concise accurate technical documentation, visually communicating complex information in a form that is clear and understandable. Our info-graphics services includes: User Guides and Manuals, Installation and Commissioning Instructions and Operator Instructions.
Marketing strategies are now focusing much more on content marketing and within this new wave of channels and techniques to engage with your customer sits ‘storytelling’. It is an opportunity to add personality to your brand by creating unique content, led by creative and engaging copywriting. Graphic Identity's copywriter can create informative and accurate text that helps your business ‘speak’ directly to your target markets.
We plan, design and build websites that collect customers rather than lose them. Created with Search Engine Optimisation [SEO] in mind to help drive traffic, our sites retain interest using eye-catching writing and website design that is easy to read and navigate. If you are a communication sector customer you can be sure we have the knowhow and experience to achieve the rankings your business deserves.